The Logo is part of the project strategy of having a system that works on every scale and ensures uniqueness, recognisability and presence in the territory.
The mall’s logo corresponds to a distinctive part of the façade pattern; it’s a mere extrapolation. Instead of being just a generic logo, it is an integrant part of the architecture, directly related to the space it belongs to, therefore easily identifiable.
Le Torri Logo can be a Totem, a sign on the façade, the element that characterizes the brand’s identity. Its multiple uses on different scale yield consistency to the communication.
Status: In Progress
Location: Nuoro, Italy
Program: Corporate Identity, Signage
Architect: MAR office
Team: Renato Juarez Corso, Paola Mongiu
Totem structure: Archigia srl